Products & Services 

DEFINE YOUR PRODUCTS & SERVICES

This short video talks about the features and benefits of your products and services and addresses one of the biggest reasons customers may not buy from you. To communicate why your customer or prospect should care about what you’re selling you have to point out the difference between the features and benefits in your products and services descriptions.

Test Out Your Website Idea at Mixo.io (Recommended by Lyla): https://mixo.io/

Middle Ager Gets Tech Support!  "I am fairly limited in my ability to use technology, and no matter what my issues have been, the team at Mixo has been excellent at addressing, and helping me achieve the goals on my website page. I can’t say enough about how helpful they are!"

Create Your Website

Using Google Sites. A business’s online presence can have a massive impact on its success. Today, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. The quality of your website can impacts results, but what is even more mportant is making sure you have a website and that you update it frequently.  You will learn how to do that using Google Sites.  If you want to check out a Domain click here

Write Your Business Website Content

You can use several great Artificial Intelligence systems to help you generate great content for your business and business website:  Use the following "Act Like" Prompt:

Prompt Example: Act like a {digital web designer, marketer, copywriter etc.} who is writing copy for {3 Headlines and descriptions I’ll provide} to achieve {Teaching my audience about how to do X & Y}. [Insert Additional Content Here]

You can make the prompt even more specific by including details about formatting (how many characters, sentences, etc.), tone, and style.

Setup a Business Phone Number

Get a free phone number for your business using Google Voice: Voice (google.com) 

Setup Your Free Google Business Profile

Establish your FREE Google Business Profile here 

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more. https://www.google.com/business/

Business Name Generator: generate a short, brandable business name using artificial intelligence (Recommended by Lyla)  https://namelix.com/

Create Your Logo at one of these Sites

Smashing Logo, Brand Crowd, Canva

Create a Business Card for your Business Idea: https://www.moo.com/     Suggested by Jennifer and Sonja

Remove the background from any image: https://www.remove.bg/

Analyze Your Competition for Websites & Social Media

SpyFu is the ultimate tool for online marketing research. It provides users with comprehensive data on competitor websites and digital advertising campaigns. SpyFu also offers users the ability to reverse engineer successful marketing strategies, allowing them to reproduce and improve on the successes of others. Take a look here...

9 minutes welll worth your time.  As its name suggests, Google Keywords is a tool dedicated to helping you in keyword research.  The methodology has CHANGED FOR 2023 to Keyword Phrasing. You are looking for broadmatched keywords in the same theme.

5:30 minutes. Explore what the world is searching for with Google Trends. This allows you to see the latest trending searches from the Google search engine worldwide. 

How do people engage with your website? Google Analytics can help you discover the behavior of your site’s visitors, allowing you to get a bit more strategic. 

Social Mention searches for mentions of your brand, competitors, or any keywords you specify in over 100 social media sites.

Facebook Page Insights Find and learn how to use Facebook Analytics  (your Facebook Page Insights 2023) to learn about your fans and followers, who they are and where they're from!