Business Startup Checklist
What is Sales and Marketing: Marketing lays the groundwork by creating awareness and interest in a company's products or services, while sales focuses on converting that interest into actual purchases. Both functions are essential for business success, and they often work closely together to achieve common objectives. Marketing provides the leads and opportunities, while sales converts those opportunities into revenue.
In today's business world, marketing encompasses a wide array of strategies and tactics, many of which leverage digital technology and platforms to reach and engage target audiences. Here are some of the most popular forms of marketing used today:
Different Types of Marketing
Digital Marketing: Involves leveraging online channels and platforms to promote products or services including Search Engine Optimization (SEO):to optimize website content to rank higher in search engine results pages. Paid Search Engine Marketing (SEM) on search engines like Google, typically through pay-per-click (PPC) campaigns.
Social Media Marketing: Promoting products or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. This can include organic content as well as paid advertising.
Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. This can include blog posts, videos, infographics, eBooks, and more.
Email Marketing: Sending targeted emails to leads and customers to nurture relationships, promote products, and drive conversions.
Event Marketing: Sponsoring or participating in events, trade shows, conferences, and exhibitions to promote products or services, engage with customers, and generate leads.
Traditional Marketing: Television & Radio Advertising, Print Advertising, Direct Mail Marketing, Outdoor Advertising.
Guerrilla Marketing: Guerrilla marketing relies on unconventional, low-cost tactics to create buzz and generate attention for a brand or product. This can include stunts, flash mobs, street art, or other creative approaches to marketing.
Word of Mouth Marketing: promotes products, services, or brands through satisfied customers sharing positive experiences with friends, family, and colleagues, both in person and online. Key characteristics and strategies are, Authenticity, Social Influence, Viral Potential, Customer Advocacy, Referral Programs, Social Media Amplification, Online Reviews and Testimonials.
Marketing! Who Is It For? You Can't Sell To Everyone!
Psychographic selling, who is it for, what do they believe, who would cross the street agains traffic to do business with you? Be specific and solve a problem.
Modern Marketing - Traditional Marketing Strategies in the Digital Age
Modern marketing includes traditional marketing methods, such as print, radio, TV, or direct mail, but integrates them with digital marketing tools, such as websites, social media, email, or mobile apps. Modern marketing aims to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth.
The 5 Best Digital Marketing Courses For Free
Strategic Content Marketing
Social Media Marketing
Inbound Marketing (Attracting Customers with a Customer Centric Mindset)
Inbound Sales
Inbound Course (Doing Business in a Human Way)
Inbound Marketing Explained
Inbound marketing is a form of content marketing that aims to attract customers by creating valuable content and experiences tailored to their needs and interests. Instead of interrupting your audience with unwanted messages, inbound marketing forms connections with them by providing solutions to their problems. Inbound marketing can help you generate more leads, increase customer loyalty, and grow your business.
5 Ways AI Chat Systems Can Help Your Business
Social Media Captions
Articles & Blog Posts
Product or Service Descriptions
Convincing & Articulate Emails
Customer Service Chat Bots
Getting Started with Different Types of Marketing
Marketing Resources
Yuliya Eydelnant - Social Media Manager - Details Here
Alison - Empower Yourself Free Online Courses With Certificates & Diplomas - Suggested by Shante
Find the right Freelance Service RIght Away Suggested by Shante
The Art of Selling
The Three popular approaches to selling primer:
ABC - Always Be Closing - Glengarry Ros - Alec Baldwin
FCD - The Finder, The Closer, The Developer - Anthony Iannarino: The Only Sales Guide You'll Ever Need
EPH - Empathize, Pain Points (Problems & Concerns), Handle the Objections - Daniel Pink - To Sell Is Human
The Art of Selling With Empathy
We don’t do business with companies. We do business with people. Business is always human. Simon Sinek.
Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
The New ABCs of Selling
Bestselling author Daniel H. Pink, "To Sell Is Human", argues that everyone, no matter what their profession, is in sales now. In this video Pink, reveals the "New A,B,C's", of selling, and gives you the secrets to successful sales in the 21st century.